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WWD - WOMEN'S WEAR DAILY - 02/18/2023

WWD - WOMEN'S WEAR DAILY - 2023-02-18

Call it the hygge effect.

Scandinavian beauty is having a moment, and new brands are percolating. Industry executives say their lure is manifold, from their eco-friendly positioning to minimalist aesthetic. Here, a look at some notable entrants.

BIOpH is a Swedish medtech brand for healthy skin, which launched in 2021 as part of Biocool AB, a company with chlorine-free water solutions.

Click here to read the article at WWD.

Click here to read the article as a PDF.

For further information, please contact:

Biocool AB

Telephone: 08-121 511 30

Email: kontakt@biophplus.com

BIOpH 

Medical technology products and skin care for damaged skin. Gives the skin, the body's largest organ and first line of defense against infections, the best conditions to repair itself. All products are proven effective, while being gentle on both people and the environment. A successful clinical study has been carried out at athlete's foot , i.e. athlete's foot, cracks, calluses and dry feet. Effect studies on hundreds of people show good results for acne-prone skin. A clinical study on the symptoms of psoriasis was recently completed.

The company Biocool

Biocool develops and manufactures products for damaged skin under the BIOpH brand as well as chlorine-free water purification products under the Biocool brand . Biocool was founded in Skellefteå in 2012 and the heritage from northern Sweden characterizes the company where simplicity and purity are the leading principles in everything that is done. We are passionate about contributing to society's efforts to reduce the use of antibiotics, chlorine and harmful chemicals. Biocool's quality system is certified according to ISO 13485, while we are a healthy and stable company with credit rating AA ( Bisnode ).